Monday, November 06, 2006

Xbox's latest efforts fall flat

San Francisco Agency McCann-Erickson worked in tandem with a ton of talent, including director Garth Davis of Anonymous Content and editor Angus Wall of Rock Paper Scissors, to release a playful ad for Xbox entitled "Cops & Robbers". But doesn't it seem a little familiar to you? Is the idea of portraying a video game in real life, really that novel? To me, the spot' s underwhelming... and given today's politically sensitive climate... it's surprising that they would use characters that resemble "terrorists". What do you think?

1 comment:

Brett said...

The Mexican Standoff one was way sweeter in my opinion - http://video.google.com/videoplay?docid=-8977220037186079415

Agreed, this one doesn't feel as strong or original.