Is it memorable? Sure. Is it edgy? Yup. Is it cool? You Bet. But is it relevant to the business of an insurance company like All-State? That's debatable. What is great, is that they've extended the campaign to other areas... like this crazy PR stunt at Chicago's famous "honeycomb" building.
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1 comment:
By 'honeycomb' building, I presume you mean the 'corncob' building... aka Marina City.
http://en.wikipedia.org/wiki/Marina_City
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