Monday, January 15, 2007

All-State Misses the Mark?

Is it memorable? Sure. Is it edgy? Yup. Is it cool? You Bet. But is it relevant to the business of an insurance company like All-State? That's debatable. What is great, is that they've extended the campaign to other areas... like this crazy PR stunt at Chicago's famous "honeycomb" building.

TV



PR STUNT

1 comment:

The Instigator said...

By 'honeycomb' building, I presume you mean the 'corncob' building... aka Marina City.

http://en.wikipedia.org/wiki/Marina_City