Popping - You've Gotta Check This Out!

By now, I'm sure you've all seen the Rogers Mobility TV campaign that used breakers. Well, if you thought that was crazy, check this video out. The video's 7 minutes long and make sure you watch at least until the 4 minute 35 second mark. You won't be disappointed. The dance style is called "popping"and it's CRAZY. Think of it as a new variation of the old skool.

Even our friends at DDB London have caught on... actually, I think they were a little ahead of the curve. Early in '05 they produced a TV Spot for their VW client, in which they digitally remastered Gene Kelly's "singing in the rain" using this type of free-style dance.