GRAVANITY: an entire industry catering to the obsession of ordinary citizens wanting to leave ‘something’ behind in print, audio or imagery. Think reality TV shows, sponsored wings at the library or hospital, vanity license plates, myspace.com, blogs, etc.
Dutch airline Transavia recently took a page out of the gravanity book. They held a photo competition to celebrate its 40th anniversary and invited passengers to send in their holiday pictures from one of their 87 destinations around the world. 40 winning photos have been picked and will be printed on larger-than-life stickers, along with the photographer's name, and stuck onto several of Transavia's planes.
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