With Tivo's and Personal Video Recorders (PVRs) popping up all over the place allowing customers to edit out commercials, marketers have been resorting to different tactics to reach their target markets. Viral online campaigns, guerilla street stunts... and yes... product placement.
But what makes a good product placement? For one, it can't seem contrived. It's got to be natural and seamless. And it should be relevant to the program / storyline. So far, reality shows have been the biggest offenders. Want a good laugh? Just check out what Staples did for this poker TV show.
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