Monday, February 12, 2007

Screw LOVE!



Ever wonder how to integrate the launch of chocolate dipped mints and a worldwide holiday? Well, look no further than what Altoids Curious and Original Chocolate Shoppes are doing in New York, Chicago and Miami from Feb 8 - 14 in honour of Valentine's day. They'll be holding various activities, from Therapeutic Crafts for the Broken-Hearted, with free ‘Love Stinks’ needlepoint kits, to Love Lost Readings. The main feature, however, (drum roll please) is letting customers sample new Altoids Dark Chocolate Dipped Mints, accompanied by free lattes.

No comments: