When does funny become offensive?

Maybe I'm more sensitive because I am an ethnic minority, but I can't help but think Doritos' new "Bollywood" TV spots are a little off-side. I know it's in the name of fun, but c'mon... where do you draw the line?

Whatever I think of the TV spot itself, I have to give kudos to the Doritos clients for fulfilling their brand promise and being BOLD themselves by running these spots!

FYI - I had these chips as part of a Subway value meal... and they're pretty nasty.